Everything You Need, and Want, to Know About the mmERCH Drop

The presale is April 16. The public sale, April 17. Here’s what you get, how it all works, key things you need and/or want to know. This will be updated as needed…so bookmark this post.

Wait, What’s mmERCH?

• mmERCH is generative fashion: every piece is algorithmically designed.
• mmERCH is Neo-Couture: every piece is luxurious, a finely crafted one-of-one-of-x, a singularity within a collective (details below).
• mmERCH is a trinity of the digital (NFT), physical (you can touch it!), and virtual (metaverse), all part of the mint price.

What’s in This Drop

• 960 NFTs, each paired with their one-of one-physical twin and their virtual avatar.
• Accessible mint price, 0.15.
• You can pay with a credit card but you will need an ETH wallet address to Mint.
• 860 of the hoodies are French terry; 100 in 100% cashmere. The physical is included in the mint price (shipping is included, too). (Customs, we fear, are not included. And there’s always gas to pay.)
• Each NFT is one of 48 original characters hand-drawn by the legendary comic book artist, Gilbert Hernandez (of Love & Rockets fame…and more!). Your character is wearing your one-of-one algorithmically generated hoodie.
• When you mint, you get a receipt token—an artwork created by Die With the Most Likes. Note this is only for minting; if you buy on the secondary market, there is no receipt, alas. When you claim the hoodie, regardless of where you bought it, you will earn the same receipt token.

The Many Phases of the mmERCH Genesis Drop.

• Mint at mmERCH.xyz. (dates and times below)
• Presale Pre-reveal: Your NFT artwork in black & white. You can see your character along with metadata of your hoodie that includes material, style, character, and trait count. Color and the specific trait names will be visible upon reveal.
• BONUS: You get a receipt token —an artwork created by Die With the Most Likes. This is an open, yet limited, edition that is only for this calendar year. Next year, it’ll be by a different artist.
• Trade on OpenSea or your favorite marketplace to find the hoodie(s) you love. If you’re so inclined, of course.
• See your hoodie revealed. Once the public mint commences, we will switch to an instant reveal. Your one-of-one hoodie in full color splendor. Yes yes.
• Claim your physical (which is oh so luxurious & finely crafted). The claim window opens April 22 and stays open until our next drop. ETA Q3 2024. Your hoodie is included with your mint; shipping is free too (just pay gas).(Please note that we can’t ship everywhere in the world).
• CLAIM BONUS! You get another receipt token — the same artwork created by Die With the Most Likes. These are receipts you want to keep.
• Complete your artwork. After you claim your physical, the art will be fully colored in.
• Access your virtual. Completing your artwork allows you to access a well-adorned virtual mmERCH Noodle on our website, in the Closet for use in virtual environments like OnCyber and Mona.

Dates & Times to Know

Presale: April 16.

• Guaranteed spots: 6:00 AM — 1:00 PM EST. This window provides a leisurely window of time for our some of our earliest supporters. Including : All Premint raffle winners; Marfa Scratch off winners; our Friends of the House/ Artist Protoype collectors; & a few strategic friends. During this window, mmERCH will mint 160 tokens for our team, investors, advisors, promotion, and archive. Note: Premint winners will be announced on Twitter and Discord.
• Community Allowlist: 1:30 PM — 6:00 AM EST…the following day.
  The following collections may participate in this Presale on a first come first serve basis. Snapshots were taken of these collections on 4/03/24
• CryptoPunks
• Chromie Squiggle by Snowfro
• BEEPLE: EVERYDAYS — THE 2020 COLLECTION
• beef brothko
• Tom Sachs: Rocket Factory — Rockets
• corpo | real by Claire Silver
• Auntieverse by Niceaunties
• MAX PAIN AND FRENS BY XCOPY
• Dopamine Machines by Steve Pikelny
• CryptoDickbutts
• SquiggleDAO Membership
• ClickCreate. (note: wallets added right before drop)
• PROOF Collective (note: wallets added right before drop)
• 24 Hours of Art (note: wallets added right before drop)

Public Sale: April 17. 6:00 AM EST until mint out.

Claim Window: April 22. And will stay open until our next drop, approximately Q3 2024.

What’s the Deal with the Hoodies?

• Each is algorithmically created, a one-of-one-of-x.
• While each is unique, some traits and styles are rarer than others. For instance, the single trait (1T) , aka — the Monochrome —are rarest (only one of each!). There’s the Lefty (only the left sleeve is different); the Rightie (you get the idea); the Trinity; and more!
• The French Terry (860 in total) are custom dyed, cut & sewn, with printed artwork hailing from a fabric mill in Italy before traveling to LA where they are hand cut and assembled into a premium garment. The logo is silk screened, the printing is European, and the thread, tonal.
• The Cashmere (there are only 100 available) is produced from hand dyed yarn and knit in Italy. It’s assembled via linked jacquard panels and finished with an embroidered logo. A most luxurious garment, indeed.
• Each hoodie has an NFC chip that transforms it into what we call a Wearable Wallet™. For starters… it’ll let you do things like earn NFTs just for wearing your hoodie at certain places and events (while it’s TBD, we have some exciting things coming soon).

mmERCH is Neo-Couture. We code, cut, and curate luxury apparel where every piece is 1-of-1-of-x, linking art and fashion across the digital, physical, and virtual. The Juice Box is where we discuss the history, future, and philosophy of Neo-Couture. Visit mmERCH >